#Spead100Hugs with Downy

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Miss Universe 2015 and hug ambassadress, Pia Wurtzbach and Downy encourage everyone to share a moment with people who matter to you. Continue to spread long lasting and meaningful hugs this holiday season.
Most people underestimate the power of a hug. A hug has the ability to affect us all, and facts attest to their incredible power on how it can make us feel warm and special. Renowned family therapist Virginia Satir famously stated, "We need 4 hugs a day for survival. We need 8 hugs a day for maintenance. We need 12 hugs a day for growth."


To let the people discover the undeniable power of hugs, Downy, the leading global fabric softener launched their #Spread100Hugs campaign last November 20, 2018. Together with other bloggers and social media influencers, I was invited to witness the grand event which was graced by Miss Universe 2015 Pia Wurtzbach.

Yours truly, Mommy Queenelizabeth at the event :)
It also showcased the lighting of the first ever hug-activated, Downy Scented Christmas Tree, which stands majestically at Eastwood Mall's open park in Quezon City. Decked with red LED lights, the sea of red roses inside the 50 feet scented Christmas Tree lights up when people hug each other inside the perfume-scented chamber.


With Pia's mentor, Tito Nad Bronce
To further show how hugs can bring about a spirit of positivity and make people happier, Downy has also released a video diary at Downy Philippines Facebook that showcased a variety of heart-warming stories of appreciation, reconciliation and reunion. It featured Pia Wurzbach in a hugging tour around the Metro, showing her affection and appreciation to friends who have stood by her throughout the years, including her glam team, former classmates, fans, and her mentor, Tito Nad Bronce.

The Pianatics

With Pia's boyfriend, Marlon Stockinger
Afterwards, she made her way to Eastwood Mall and culminated her hugging tour with her last and most special hug, with her boyfriend, Marlon Stockinger, and the lighting of the first ever 50 feet, hug-activated Downy Scented Christmas Tree.

Behold, a very Merry (scented) Christmas! The main inspiration of the first ever hug activated, Downy Scented Christmas tree takes from the luxurious fragrance of Downy.
It takes essence from the smell of an endless field of flowers, to which is exactly what this tree is made of and something we recreated in a mirror room that’s right in the heart of this beautiful structure, and the opulent feel of velvet, a fabric which embodies softness, both wonderful elements to inspire a loving, hugging emotion.
The culmination of Pia's hugging tour was joined by the celebrities such as Mariel Rodriguez-Padilla, Melissa Ricks, Say Alonzo, Helga Krapt, and Princess Velasco.



The grand event also showcased 5 real and inspiring stories of Filipinos—Diane, a deaf and mute mother of two, and breadwinner to the family, who showed how a hug can be able to say how much you care and love a person even without uttering a word; Dhorie, an OFW who needs to leave her children this coming December once again, showed how she can hug as long as she can (even up to 45 seconds or more), even during the times you need to say goodbye; Kenjie and JJ, and Catherine and Robi, who are same sex couples who never feared showing their affection to the public, and how a hug can show that they can have power through any obstacle together; and Fernanda Baky, a retired teacher, and David Baky, Head of Security for the US World Relief Corporation, about to celebrate their 51st Anniversary, showed how a hug can truly be long-lasting.


These hugs are not the brief, half-armed hugs or just pats on the back, but heartfelt embraces that we long for. And because hugging means getting real close to people that we care for, Downy Parfum Collection gives everyone the confidence to spread hugs.


"What can be more powerful way to express your affection and love to others than with a warm, meaningful hug? Through Downy's #Spread100Hugs campaign, we want to let people realize that hugs are a wonderful way to connect with the people that truly matter to them." 

Get in to the spirit of hugging and make your holidays extra special this Christmas with the Downy Perfume Collection. Visit the hug-activated Downy Scented Christmas Tree located in Eastwoood Mall's open park (near the fountain area) from November 20, 2018 - December 19, 2018 and #Spread100Hugs starting today, and every day, to experience a hug's undeniable power.


Learn more abut #Spread100Hugs and watch Downy's heart-warming #Spread100Hugs video on Downy Philippine's Facebook.

Discover the stories behind the important people that matter to Pia - her boyfriend, Marlon Stockinger, BB Pilipinas Q&A mentor, Tito Nad Bronce, her make-up artist and managers, her friends from childhood and her beloved fans, Pianatics. Watch her full hugging tour video and be inspired to #Spread100Hugs this Christmas season.

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About Procter & Gamble 
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